Medicare Script 2026: Verifier + Licensed Agent + 15 Rebuttals That Stay Compliant
A complete, CMS-aware Medicare phone script you can actually run on a live call. Front-end verifier flow, licensed-agent flow, TPMO disclaimer, Scope of Appointment, plan presentation order, and 15 objection answers — plus a built-in practice tool so reps rehearse before they dial. No "you qualify" promises. No SSN on cold calls. No fluff.
TL;DR — What this page gives you
- One complete Medicare phone script — verifier (front-end) + licensed agent (back-end) — built around CMS 2026 marketing rules.
- 15 objection rebuttals — one soft, compliant answer per objection. DNC honored immediately, zero rebuttal.
- Copy-button on every section — drop straight into your CRM or training docs.
- Live practice tool — rehearse any section in your browser with a teleprompter, filler-word counter, WPM tracker, and speaking-ratio meter.
- Compliance non-negotiables — TPMO disclaimer, Scope of Appointment, recorded-line notice, not-Medicare disclaimer, no "you qualify," no SSN on verifier calls, DNC immediate.
What a Medicare Script Actually Is
A Medicare script is the spoken framework a call-center rep follows on a Medicare phone call — from opening greeting through eligibility verification, Scope of Appointment, plan presentation, and either enrollment, warm transfer, or compliant exit. It is not a word-for-word robot read. It is a sequence of compliance gates, permission asks, qualifying questions, and trial closes that protect the beneficiary and the agent's license at the same time.
A working Medicare script does four things at once:
- Discloses who the rep is and that the call is being recorded (CMS requires recording Medicare sales, marketing, and enrollment calls in full).
- Confirms Medicare eligibility before any plan talk.
- Captures consent (Scope of Appointment) before discussing Medicare Advantage benefits.
- Routes the call cleanly — warm transfer, scheduled callback, DNQ, or DNC.
If a script skips any of those four steps, it is not a Medicare script — it is a liability. Every section on this page maps to one of those four jobs.
Quick definition: A Medicare script is a phone-sales framework for verification, required disclosures and consent, plan presentation by an authorized agent, enrollment, transfer, or exit. This educational framework is not CMS or carrier approval; final wording and workflow must be reviewed for the applicable plan year, carrier, state, and lead source.
Verifier vs Licensed Agent — Know the Boundary
Most modern Medicare call centers run a two-tier flow. A verifier (front-end rep, often unlicensed in most states) qualifies the lead and captures consent. A licensed agent (state-licensed, AHIP-certified) presents plans and takes the application. Crossing the boundary between the two is the single fastest way to lose a license and trigger a CMS marketing complaint, so the entire two-tier script structure exists to make the boundary impossible to cross by accident.
| Function | Verifier (front-end) | Licensed Agent (back-end) |
|---|---|---|
| License required | Usually no (state-dependent) | Yes — state license + AHIP cert |
| Reads TPMO disclaimer | Yes, before any MA/PDP discussion | Yes (re-confirms on transfer) |
| Captures SOA | No | Yes — before MA/PDP benefits |
| Confirms Part A & B | Yes | Yes (re-confirms) |
| Discusses plan benefits | No | Yes |
| Quotes premium / MOOP / network | No | Yes |
| Quotes drug coverage | No | Yes (live formulary lookup) |
| Takes the application | No | Yes |
| Can collect SSN | No | Only at application stage, recorded, with consent |
| Can collect full MBI | No | Only at application stage |
| Can collect banking info | No | Only for premium draft authorization, recorded consent |
| Typical call length | 3–5 minutes | 15–35 minutes |
| Disposition examples | Transferred / Callback / DNQ / DNC | Enrolled / App Pending / DNC / Callback |
The Medicare verifier script (Section 4 below) is built so an unlicensed rep can run it end-to-end without ever quoting a plan, premium, network, or formulary. The moment any of those come up, you transfer. The licensed agent script (Section 5) picks up at "I'm accepting the transfer" and runs through SOA, presentation, and application.
The 6 Compliance Non-Negotiables for Any Medicare Script
Every section of every script on this page follows these six rules. If your script violates any one of them, fix it before the next dial. These come from CMS marketing guidance, TCPA federal DNC rules, and state DOI requirements — they are not preferences.
- TPMO disclaimer. Read it verbatim on any call where Medicare Advantage or Part D plan marketing is in play. Per current CMS guidance it must be read before any plan benefits are discussed — not necessarily in the first minute, but before benefits. (See CMS.gov for the current verbatim wording.)
- Not-Medicare disclaimer. "We are not Medicare, Medicaid, or any government agency." Say it explicitly. Any implication of government affiliation is a complaint waiting to happen.
- Call recording. CMS requires TPMOs to record qualifying marketing, sales, and enrollment calls and retain recordings for 10 years. Use the carrier-approved disclosure, storage, access-control, and consent process, including any stricter state recording law.
- No "you qualify." Use "you may be eligible" or "a licensed agent can confirm." Eligibility for Medicare, Medicaid, LIS/Extra Help, and Medicare Advantage is a CMS or state determination — never an agent determination.
- No SSN, banking, or full MBI on the cold or verifier leg. These belong only on the licensed-agent leg, after Scope of Appointment, with explicit recorded verbal consent, and only when needed for the actual application.
- DNC honored immediately, zero rebuttal. One trigger keyword ("do not call," "remove me," "stop calling") and you mark DNC, end politely, scrub across all campaigns and brands. Federal TCPA penalty: up to $1,500 per call. See the dedicated Do Not Call script page.
One more line that's not technically a CMS rule but should be: never create urgency that isn't real. "This ends today" when it doesn't end today is a textbook deceptive-marketing complaint. Real urgency (AEP closing, SEP window ending) is fine — invented urgency is not.
The Medicare Verifier Script (Front-End — 18 Sections)
Use this on inbound transfers from TV / radio / Facebook lead-gen and on outbound to consented Medicare lists. The goal is to confirm eligibility, get permission to transfer, and warm-transfer to a licensed agent. Total target call length: 3–5 minutes. Every section below has a copy button and a "practice this section" link to the Practice Recorder.
1 Opening — Inbound
First 10 seconds of an inbound call. Brand, name, who you're speaking with. No pitch.
2 Opening — Outbound
For consented outbound dials to Medicare lists. Re-confirm identity before anything else.
3 Recorded-Line Notice
Disclose before any qualifying questions. CMS requires TPMOs to record MA/PDP sales, marketing, and enrollment calls in their entirety — so state that the call is recorded, and use the exact wording your compliance team has approved.
4 TPMO Disclaimer
CMS-required. Read verbatim before any MA/PDP benefits are discussed. Replace the bracketed numbers with your actual carrier and plan counts in your service area.
5 Not-Medicare Disclaimer
Explicit statement that you are not the government. Removes any ambiguity.
6 Permission to Ask Questions
Soft permission ask. Earns the right to qualify.
7 Part A & B Status
Eligibility gate. No Part B = no Medicare Advantage. Open-ended question, not yes/no.
8 Medicaid Check
Dual-eligibility opens D-SNP options. Different routing in CRM.
9 State and ZIP
Plan availability is ZIP-specific. Confirm before any plan talk on the LA leg.
10 Age Range
Confirm age band. Under-65 disability beneficiaries are routed differently. Avoid asking exact birth date on the verifier leg.
11 Current Coverage (High-Level Only)
High-level only. Don't ask plan names, premium amounts, or carrier details on the verifier leg — that's the LA's job.
12 Needs Discovery
One open-ended question. Surfaces real priorities the LA can build the plan around.
13 Decision-Maker Check
Avoid the dead-end of selling someone who can't decide. Respectful framing.
14 Permission to Transfer
A verbal transfer ask is not, by itself, blanket permission to share personal data with another TPMO. CMS rules (42 CFR 422.2274(g)) require the beneficiary's prior express written consent before a TPMO shares personal data with another TPMO for marketing or enrollment — a verbal "yes" covers only connecting them during the live call. Confirm the receiving entity, lead source, consent records, and any carrier-approved transfer workflow before sharing data.
15 Warm-Transfer Summary (To LA)
Said to the licensed agent on the bridge before customer hears the LA. Tight, fact-only.
16 Callback Line
When customer is interested but can't talk now. Get a specific time, never "later this week."
17 Not Interested — One Soft Attempt Only
Compliant rebuttal pattern: acknowledge, reframe, ask. If they push back once, exit. See the full Not Interested rebuttal page for variations.
18 Do Not Call — Immediate, Zero Rebuttal
Memorize this exactly. No "but." No "before you go." End the call. Scrub the number. See the dedicated DNC handling page.
Verifier CRM Dispositions
Tag every verifier call with a clean disposition. Reason coding drives lead-source quality scoring and downstream LA conversion.
- Transferred — warm-transferred to LA, hand-off complete.
- Callback (with time) — specific day and hour captured.
- Not Interested — one soft attempt made, customer held position, polite exit.
- DNQ — No Part B — Original Medicare without Part B; MA path closed.
- DNQ — Wrong State — out of licensed footprint.
- DNQ — Under 65 No Disability — not Medicare-eligible yet; possible ACA lead.
- DNC — explicit do-not-call request; scrubbed across all brands.
- Abusive — internal do-not-recontact flag, see abusive customer handling.
- Voicemail — left compliant message, follow-up scheduled.
Sample voicemail for compliance review: "Hi [name], this is [first name] with [brand], calling about your Medicare inquiry. You can reach me back at [number]. Thanks." Confirm voicemail content, consent, and identification requirements with the applicable carrier and jurisdiction.
The Medicare Licensed Agent Script (Back-End — 23 Sections)
Use this when you accept a warm transfer from a verifier or when you're working aged Medicare leads on the licensed leg. The goal is to capture Scope of Appointment, run a real needs analysis, present the best-fit plan, and take the application. Target call length: 15–35 minutes depending on plan-comparison depth. Every section has a copy button and a practice link.
1 Accept Transfer / Re-Introduce
First thing the beneficiary hears from you. Re-confirm what the verifier captured so you don't waste their time.
2 Recorded-Line Notice (Re-Confirm)
Even if the verifier disclosed it, re-confirm on the LA leg. CMS requires the recording, the customer should hear the disclosure on this leg too.
3 TPMO Disclaimer (Re-Read)
Before any plan benefits, re-read TPMO verbatim. Even if the verifier read it, the LA reads it again before discussing specific plans.
4 Not-Medicare Disclaimer (Re-Confirm)
Re-state, briefly. No ambiguity about who you work for.
5 Scope of Appointment (SOA) Capture
Required by CMS before discussing MA, MAPD, or PDP plan benefits. Capture verbally on the recorded line for inbound calls; written SOA for in-person or scheduled MA appointments.
6 Anchor the Conversation
Set expectations for the call. Removes pressure, builds trust, lets you ask harder questions later.
7 Current Coverage — Deep Review
Now you can ask the detail the verifier couldn't. Plan name, carrier, effective date, monthly premium, primary care doctor, specialists, current copays.
8 Doctor / Hospital Check (Live Portal Lookup)
Pull the carrier's provider portal live during the call. Never promise a doctor stays in-network without checking.
9 Prescription Drug Check (Live Formulary Lookup)
Pull each drug live against each plan's formulary. Capture name, dose, frequency. Never promise tier or copay without checking.
10 Needs Prioritization
Ask the beneficiary to rank what matters. Drives plan-selection order.
11 Plan Presentation Order
Present in a consistent order so the beneficiary can compare across plans cleanly. Carrier → premium → MOOP → network → drug formulary → ancillaries → star rating → effective date.
12 Cost Comparison vs Current
Side-by-side numbers. Stays honest about wins and losses.
13 Trial Close
Open question. Surfaces the real objection without pushing.
14 Enrollment Consent (Verbal, Recorded)
CMS-required explicit verbal consent before starting the application. Recording must capture the "yes."
15 Application Capture — Allowed Fields Only
Collect only what the application requires. Read each field back. Never collect SSN unless required by the carrier's application; never collect banking unless authorizing premium draft.
Never collect on a Medicare verifier or cold call: Social Security number, full credit card number, bank routing/account, driver's license number. SSN and banking belong only on the application leg, recorded, with explicit consent, and only when required by the carrier for the application or for premium draft authorization.
16 Recap (Read Back Everything)
Read every field back. Catches typos and gives the customer a clean mental summary.
17 "Think About It" — Scheduled Callback
Pin a real date and time. No vague callbacks.
18 Family Callback
When the beneficiary wants a spouse or child on the line. Schedule with both names.
19 Not Interested at LA Stage (One Soft Attempt)
Different from verifier-stage "not interested" — the customer has already heard the value. One reframe, then exit.
20 Do Not Call (LA Stage)
Same rule, no exceptions. Honor immediately. Zero rebuttal.
21 Compliance-Safe Ending (License Disclosure)
Identify yourself by full name, NPN, and brand. Builds trust and meets carrier requirements.
22 Voicemail (LA Leg)
Short, no plan or pricing detail. Just enough to get a callback.
23 What NOT to Say on the LA Leg
Memorize the list. Each line below has triggered actual CMS or state DOI complaints.
Licensed Agent CRM Dispositions
- Enrolled — application submitted, confirmation captured.
- App Pending — application started, waiting on missing info.
- Callback Scheduled — specific date/time captured to finish enrollment.
- Not Interested — one soft attempt at LA stage, customer held, polite exit.
- DNQ — No Part B · DNQ — Wrong State · DNQ — Health Block (Med Supp underwriting) — reason-coded.
- DNC — immediate, scrubbed across all brands.
- Abusive — see abusive customer handling.
- Voicemail / No Contact — left compliant message.
The 15 Medicare Rebuttals (Quick Reference)
One soft, compliant answer per objection. Each one ends in a question or a clean exit — never a manipulation hook. If the customer pushes back, exit politely. Two attempts on the same objection turns a sales call into a pressure call, which is exactly what CMS marketing rules forbid. The full versions with practice links live on the Medicare Rebuttals page.
| # | Objection | One-Line Soft Answer (≤25s) |
|---|---|---|
| 1 | "Not interested." | "Totally fair — plans in your ZIP changed in January. Are you on Original Medicare or an Advantage plan?" |
| 2 | "I'm busy." | "Got it — what's a better time, morning or afternoon, today or tomorrow?" |
| 3 | "Send me information." | "Mailers aren't ZIP-specific — a 4-minute call gives you real numbers. Want both?" |
| 4 | "I already have Medicare." | "Perfect — Original Medicare alone, or do you have an Advantage or Supplement plan too?" |
| 5 | "I already have a Medicare Advantage plan." | "Plans renew every January — would a free 4-minute plan check be worth it?" |
| 6 | "I already have an agent." | "That's the right move. This is just a free comparison check — keep your agent either way." |
| 7 | "I don't want to change plans." | "No pressure to change. If your current plan wins, I'll tell you so." |
| 8 | "Need to talk to family." | "Smart — when can we get them on the line with you?" |
| 9 | "I don't trust phone calls." | "Fair — we're not Medicare. You can call us back at a number you choose." |
| 10 | "How did you get my number?" | "From [lead source]. Want me to opt you out now, or finish the quick check first?" |
| 11 | "I'm not eligible yet." | "When does your Medicare start? I can schedule a call close to your eligibility date." |
| 12 | "Call me later." | "Happy to — what day and time? I'll calendar it." |
| 13 | "Do not call." | Honor immediately. Zero rebuttal. (See DNC handling.) |
| 14 | Abusive caller. | "I'll end the call now. Have a good day." (See abusive handling.) |
| 15 | DNQ (no Part B, wrong state, etc.) | "Based on what you've shared, you're not a fit today. Thanks for your time." |
Medicare Script Mistakes That Get Reps in Trouble
These are the ten patterns that trigger the most CMS marketing complaints, carrier chargebacks, and state DOI actions against Medicare phone-sales reps. They are also the ten patterns easiest to catch on a recorded call review — managers, scan for these.
- Saying "you qualify." Eligibility is a CMS determination. Use "you may be eligible" or "a licensed agent can confirm." Always.
- Asking for SSN, banking, or full MBI on the verifier leg. These belong only on the LA leg, after SOA, with recorded consent, only when needed for the application.
- Promising "$0 plans" flat. Always qualify: "There may be a $0 premium plan in your ZIP based on eligibility — a licensed agent can confirm."
- Skipping the TPMO disclaimer. Must be read before any MA/PDP plan benefits are discussed, on both verifier and LA legs.
- Rebutting a DNC request. Not once, not "softly," not at all. Mark DNC, end the call. See the DNC page for the federal penalty math.
- Reading benefits before SOA. SOA must be captured before any MA/PDP plan benefits are presented.
- Implying government affiliation. "We work with Medicare" can be heard as "we are Medicare." Use "we work with Medicare plans" and always pair with the not-government disclaimer.
- Creating false urgency. "This ends today" — when it doesn't — is a deceptive-marketing trigger. Real urgency (AEP/SEP deadlines) is fine. Invented urgency is not.
- Promising a doctor stays in-network without checking. Always pull the carrier portal live during the call. Networks change.
- Saying "free" instead of "$0 premium." "Free" implies the plan costs nothing — which is rarely true (copays, deductibles, MOOP still apply). "$0 premium" is the accurate framing.
How to Actually Get Good at This Script
Do not read the script for the first time on a live dial. Run several short practice sessions before a shift, then use supervisor feedback and your own quality-review data to refine delivery.
Use the VoxBoost AI Practice Recorder to run the verifier flow and licensed-agent flow against the clock with a teleprompter. The Practice Recorder tracks five metrics live during your run:
- Filler-word count. "Um," "uh," "like," "you know." Top closers run 0–3 fillers per minute. Underperformers run 6+.
- WPM (words per minute). Target 145–160. Faster sounds rushed; slower sounds uncertain.
- Speaking ratio. Target 55–70% on the verifier leg. Top reps talk less and ask more.
- Longest pause. Keep it under 4 seconds on live calls — anything longer reads as hesitation.
- Volume consistency. Steady voice projects confidence. Wild volume swings sound nervous.
For each script section above, click "Practice this →" to load it directly into the Practice Recorder teleprompter. Run it 5–10 times. By rep 7 it stops sounding like a script.
Quick Answers (People Also Ask)
How long should a Medicare call be?
A compliant Medicare verifier call typically runs 3–5 minutes. If you're over 7 minutes on the verifier leg without a transfer or a clear DNQ, you're over-talking. The licensed-agent leg runs 15–35 minutes depending on plan-comparison depth and customer questions. Full enrollment calls (LA leg) under 12 minutes are usually rushed and have higher chargeback risk.
How do you sell Medicare over the phone?
A common two-tier framework uses a verifier for limited high-level questions and an appropriately licensed, appointed agent for plan presentation and enrollment. Exact role boundaries, Scope of Appointment timing, transfer consent, disclosures, and data collection must be approved for the carrier, state, plan year, and lead source. Honor DNC requests promptly and do not make eligibility promises.
What is the TPMO disclaimer?
The TPMO (Third-Party Marketing Organization) disclaimer is a CMS-required disclosure that must be read on any phone call where Medicare Advantage or Part D plan marketing is in play. Standard wording: "We do not offer every plan available in your area. Currently we represent [number] organizations which offer [number] products in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options." Per current CMS guidance, the disclaimer must be read before any plan benefits are discussed.
Do verifiers need a Medicare license?
State requirements vary. The Medicare verifier role is structured so an unlicensed rep can run it — verifiers confirm eligibility, capture consent, and warm-transfer without ever quoting plans, premiums, networks, drug coverage, or "savings." The moment a verifier quotes any of those, they have crossed into licensed-agent territory. Always check your state's specific licensing rules and your carrier's verifier policy before deployment.
Can I take a Medicare Beneficiary Identifier (MBI) on the verifier call?
No. Full MBI collection belongs on the licensed-agent leg, after Scope of Appointment, with explicit recorded consent, and only when needed for the application itself. A verifier asking for MBI is a frequent CMS complaint trigger.
What is the difference between Medicare Advantage and Medicare Supplement scripts?
Medicare Advantage (Part C) scripts include the TPMO disclaimer, require Scope of Appointment before benefits are discussed, and present plan networks, MOOP, and drug formularies. Medicare Supplement (Medigap) scripts do not require TPMO or SOA, are typically underwritten (health questions matter), and focus on plan letter (G, N, etc.), monthly premium, and carrier ratings rather than network. Use separate scripts — don't try to handle both with one structure.
What's the best opening for a Medicare cold call?
Short, branded, and honest. Brand name, your first name, why you're calling, and confirmation of who you're talking to — under 15 seconds. Example: "Hi, this is [First Name] with [Brand]. I'm reaching out because you requested information about your Medicare options. Is this [Name]?" Avoid the "this is a courtesy call" or "this is your Medicare benefits" openings — they read as deceptive and trigger immediate hang-ups.
How many times can I follow up with a Medicare lead?
Industry benchmarks suggest 5–7 touch attempts across calls, emails, and text (where consented) over 2–3 weeks before disposing as Not Interested. Each call must respect TCPA hours (8 AM – 9 PM local time) and DNC scrubbing. If the lead says any DNC keyword at any touch, stop immediately and scrub the number.
FAQ — Medicare Script
A Medicare script is the spoken framework a call-center rep follows on a Medicare phone call — from opening greeting through eligibility verification, Scope of Appointment, plan presentation, and either enrollment, warm transfer, or compliant exit. A working Medicare script builds in CMS marketing compliance (TPMO disclaimer, recorded-line notice, not-Medicare disclaimer, DNC handling) and separates what an unlicensed verifier can ask from what only a licensed agent can present.
Yes. CMS requires that any agent or organization marketing Medicare Advantage or Part D plans by phone use a CMS- or carrier-approved telesales or enrollment script. Scripts must be updated annually and approved by the carrier compliance team before use on live calls. The framework on this page is built around CMS marketing rules but must still be approved by your specific carrier before live deployment.
The TPMO (Third-Party Marketing Organization) disclaimer is a CMS-required disclosure that must be read on any call where Medicare Advantage or Part D plan benefits will be discussed. Per current CMS guidance, the disclaimer no longer must appear within the first minute, but it must be read before any plan benefits are discussed. The standard wording is: "We do not offer every plan available in your area. Currently we represent [X] organizations which offer [Y] products in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options."
A Medicare verifier is the front-end rep who confirms eligibility, captures consent, and warm-transfers qualified leads. Verifiers typically do not quote plans, premiums, networks, or drug coverage and do not collect SSN, banking, or full MBI. A licensed agent is state-licensed and AHIP-certified for Medicare Advantage, captures the Scope of Appointment, presents plans, and takes the enrollment application. Crossing the verifier/licensed-agent boundary is a major CMS compliance issue.
Scope of Appointment documents which Medicare product types a beneficiary agrees to discuss. For scheduled personal marketing appointments in contract year 2026, CMS generally requires the SOA at least 48 hours beforehand, with limited exceptions including certain beneficiary-initiated contacts and the final four days of an election period. Capture and retain it using the carrier-approved process before plan-specific discussion.
No. CMS marketing rules prohibit agents from making eligibility determinations. Use language like "you may be eligible" or "a licensed agent can confirm your eligibility" — never "you qualify" or "you are approved." Eligibility for Medicare Advantage, Part D, Medicaid, and Low-Income Subsidy is a CMS or state Medicaid determination, not an agent determination.
A compliant Medicare verifier call typically runs 3–5 minutes. If you are over 7 minutes on the verifier leg without a transfer or a clear DNQ, you are over-talking. The licensed-agent leg runs longer — usually 15–35 minutes for a full Medicare Advantage enrollment depending on plan comparison depth and customer questions.
Stop selling, acknowledge the request, record it promptly in the company-specific suppression process, and end the call without rebuttal. Follow the seller, telemarketer, carrier, and state procedures that apply to the campaign.
No. SSN, full Medicare Beneficiary Identifier (MBI), banking details, and credit card information should never be collected on a cold or verifier-leg Medicare call. These are collected only on the licensed-agent leg, after SOA, with explicit verbal consent recorded, and only when needed for the actual application. Collecting SSN on a verifier call is a frequent compliance complaint trigger.
Use the VoxBoost AI Practice Recorder to rehearse the verifier flow and licensed-agent flow against the clock with a built-in teleprompter. Watch your filler-word count (target under 5 per minute), WPM (target 145–160), speaking ratio (target 55–70%), and longest pause (under 4 seconds on live calls). Most reps who fail Medicare calls have never run the script aloud before the first dial — that's the easiest fix on this list.
Educational reference — not legal or compliance advice. This script framework is built around publicly available CMS marketing guidance, the FTC's Telemarketing Sales Rule (TSR) and federal Do Not Call provisions, and standard industry call-center workflow. Final wording for any live Medicare phone-sales script must be approved by your carrier's compliance team and reviewed against your state's department of insurance requirements before deployment. CMS marketing guidance is updated annually and your scripts must be re-reviewed each plan year. Authoritative sources: CMS Medicare Communications and Marketing Guidelines · FTC TSR Do Not Call Q&A.